UPS + Ferrari Podium

UPS teamed up with Giant Containers to create a custom shipping container tailored for the Formula 1 event in Montreal. This collaboration showcased the ingenious repurposing of a shipping container into a captivating marketing activation. The container, ingeniously designed to reflect the dynamic world of Formula 1 racing, served as a testament to the versatility of these metal giants. This strategic move not only demonstrated UPS's commitment to innovative branding but also highlighted the endless possibilities that shipping containers offer for unique and eye-catching promotional endeavors in major events like the F1.