Levi's Miami Pop Up
In 2019, Levi's launched a unique pop-up shop in Miami’s vibrant Wynwood neighborhood, constructed from repurposed shipping containers to reflect the area's urban, artistic vibe. The activation combined retail with immersive experiences, offering exclusive products, custom denim stations, and collaborations with local artists. The space featured graffiti-inspired art, live DJ performances, and interactive installations, creating a dynamic environment for self-expression. Engaging both locals and tourists, the pop-up leveraged social media and influencer partnerships to amplify the experience, reinforcing Levi's connection to creativity, culture, and the Wynwood community.
Year:
2019
Country:
USA
Industry:
Marketing
Project code:
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