Giant Containers featured in The Globe and Mail!
Under Pearson International Airport’s flight path, buildings must lie low lest they become obstacles, and the network of highways and off-ramps near Canada’s largest transportation hub means that streets – with names such as Galaxy Boulevard, Meteor Drive and Skyway Avenue – are often stubs.
On one such stub called Stoffel Drive., which ends with a go-kart track and a paintball operation, a squat two-storey building at No. 12 is a typical example; the stacks of shipping containers pressing into the mud outside suggests the usual trucking business takes place here.
Until the eye picks up on two things: the company name, “Giant,” is rendered in a hip, New York Yankees/David Letterman kind of way, and one of the containers is covered in professional graffiti.
“Anything to do with containers, we’re the one-stop shop,” says Daniel Kroft inside Giant Container Services, his hands spread over a boardroom table made from a chunk of shipping container while framed Andy Warhol soup cans decorate the smooth drywall behind his head. “We’re a culturally relevant brand; we call ourselves ‘unconventionally awesome’ [because] we’re taking these units and we’re doing something different with them.”